Enhance your games industry knowledge with these top tracks at PGC London 2025
Pocket Gamer Connects London 2025 sees a return to our ever-popular The Brewery venue.
Although our roots are in mobile, this conference takes in everything game-related: Android and iOS, PC and console, blockchain, web3, XR and more will be covered across multiple track rooms.
Our speakers and panellists will share their expert insight on everything from studio basics to investment ideas, influencer promotion, disruptive technologies, user acquisition and plenty of other topics that will boost your business. You will join a true cross-section of the games industry, from fresh-faced indie designers to experienced CEOs and investors, all looking to make new connections and do business.
We’ll be covering all these topics along with the fundamentals of raising investment, launching and growing successful games, and showcasing the tools and services that support them. Indeed, with over 56 hours of content from 280+ speakers across 31 tracks, there will be something to inspire and inform all comers to the conference.
Our format is deliberately quick-fire to squeeze in as much content as we can. Typically a single session will be around 20 minutes long, with 40-50 minutes allotted for the expert panels.
Ad Insights
In-game ads continue to play a pivotal role in studios’ monetisation strategies, making them essential for success. Join us and gain valuable insights into the cutting-edge trends and expert advice in this field.
Stay ahead of the game by exploring the latest developments and optimising your approach to maximise revenue and player engagement. Don’t miss out on this opportunity!
SPONSORED BY
Includes sessions from:
Felix Braberg
Consultant
Maor Sadra
INCRMNTAL
Gavin Grady
Avid Games
Alternative Distribution Models
As the mobile games market becomes increasingly competitive, exploring new ways to distribute your game has never been more important.
At PG Connects, we will explore alternative distribution models that are breaking away from traditional app store dependency. Join us to uncover new channels that can help you reach broader audiences, increase your control over the player experience and reduce platform fees.
SPONSORED BY
Includes sessions from:
Oded Sharon
Corbomite Games
Davy Chadwick
PopScreen Games
Toby Smith
Telescope Labs
Beyond Games
The world of entertainment continues to evolve, and the lines between games and other forms of media continue to blur.
Hear from top experts on how games intersect with films, TV, music, sports and other industries to create unique experiences and opportunities for audiences.
SPONSORED BY
Includes sessions from:
Lakhvir Takhar
Robot Teddy
Kay Gruenwoldt
Nine66
Audience Accelerator
Discover the most effective growth, user acquisition (UA), and marketing techniques to take your game to the next level.
From optimising your app store listings to running paid campaigns, this track will equip you with the tools you need to attract more users, increase engagement, and drive revenue.
SPONSORED BY
Includes sessions from:
Gabe Lewis
Mistplay
Gustav Pastucha
Pixel Federation
Itai Raveh
Uplifted
Big Screen Heroes
As the games industry expands, PC and console games continue to lead in technological advancements, storytelling and player engagement. At PG Connects, you’ll have the unique opportunity to explore the evolving landscape of PC and console game development alongside seasoned industry veterans and pioneering developers.
Join us as we explore the challenges and opportunities that come with creating games for these powerful platforms.
SPONSORED BY
Includes sessions from:
Joanna Haslam
Snap Finger Click
Solon Bucholtz
LBC Studios
Marion Finnigan
Xbox
Creative Kingdom
Hear from the UK’s top games companies on the creative insights and industry trends shaping the future of gaming.
This session will feature presentations and discussions on the latest developments in game design, user experience, and technology from the most innovative minds in the British games industry.
SPONSORED BY
Includes sessions from:
Jon Jordan
BlockchainGamer.biz
Culture Club
As the games industry continues to transform at an incredible pace, creating a culture that not only adapts to change but also drives it is more important than ever.
For people to continue to thrive, it is essential that we prioritise collaboration, creativity and innovation. At PG Connects, we’ll ask how companies can cultivate working cultures that embrace change and actively shape it and how we can have a positive impact on our team, our players, and the industry as a whole.
SPONSORED BY
Includes sessions from:
Akin Babayigit
Tripledot Studios
Carolin Krenzer
Trailmix
Digital Discoverability
Explore the realm of distribution and discoverability at PG Connects, as we dive into the intricacies of distribution, marketing, and leveraging various storefronts to elevate your game’s visibility.
With sessions showcasing expert advice tailored to making your game stand out on distribution services like Steam, get ready to unlock the secrets of successful digital distribution and discoverability in order to propel your title to new heights.
SPONSORED BY
Includes sessions from:
John Brunning
Fieldfisher
Future Formats
Explore the future of games, where groundbreaking technologies like AI, Metaverse, and web3 redefine the industry landscape. Delve into discussions about the transformative power of these innovations, unravelling their potential dominance and anticipating the ripple effects on the games eco-system.
This track scrutinises the dynamic interplay of emerging technologies, offering insights into the multifaceted evolution that awaits the games landscape.
SPONSORED BY
Includes sessions from:
James Hursthouse
Greenstone Initiatives
Paul Flanagan
Creative Mobile
Jari Pauna
Supremacy Games
Game Dev Stories
Get inspired by the firsthand experiences of games developers as they share their latest projects, groundbreaking innovations, and invaluable lessons learned throughout their journey.
Gain exclusive insights into their creative process, discover the innovative solutions they’ve implemented, and uncover the wisdom they’ve gained along the way. Don’t miss the opportunity to learn from the best in the industry and fuel your own path to success in game development.
SPONSORED BY
Includes sessions from:
Marie-Anne Hachey
THREAKS
Charly Harbord
Global Game Jam
Maria Sayans
ustwo games
Game Maker Insights
Immerse yourself in real-world case studies from the forefront of the industry, delving into diverse areas such as game design, audio production, character design, user experience (UX), and narrative development.
Gain valuable insights from these practical examples that showcase successful approaches, innovative techniques, and effective strategies employed by industry professionals. Expand your knowledge and stay inspired by the experiences shared by experts in these key domains of game development and design.
SPONSORED BY
Includes sessions from:
Steve Bromley
gamesuserresearch.com
Greg Lee
Team Terrible
Erik Bylund
LootLocker
Global Trends
Embark on a journey that spans across continents, as we present you with an expansive view of the games industry’s latest trends, facts, figures, and insights from around the world.
Delve into the dynamic landscapes of both the East and the West, gaining a comprehensive understanding of regional nuances, market dynamics, and emerging opportunities. Stay informed and inspired by the diverse and ever-evolving global games industry, ensuring you remain at the forefront of this thrilling and vibrant ecosystem.
SPONSORED BY
Includes sessions from:
Miikka Luotio
Appcharge
Layla Amir-Soleymani
Newzoo
Simay Dinc
Recontact Digital Arts
Incredible Indies
Discover essential strategies and insights on not just surviving but thriving as a smaller studio in the fiercely competitive games development landscape of today.
Learn how to leverage your strengths, cultivate a unique identity, and differentiate yourself in the market. Explore effective techniques, smart resource management, and innovative approaches to game design. Arm yourself with the knowledge and tools to carve out a successful path for your studio in the dynamic games industry.
SPONSORED BY
Includes sessions from:
Miikka Luotio
Appcharge
Layla Amir-Soleymani
Newzoo
Simay Dinc
Recontact Digital Arts
Incredible Indies
Discover essential strategies and insights on not just surviving but thriving as a smaller studio in the fiercely competitive games development landscape of today. Learn how to leverage your strengths, cultivate a unique identity, and differentiate yourself in the market.
Explore effective techniques, smart resource management, and innovative approaches to game design. Arm yourself with the knowledge and tools to carve out a successful path for your studio in the dynamic games industry.
SPONSORED BY
Includes sessions from:
Xxxx Xxxxxx
Xxxxxxx
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Xxxx Xxxxx
Xxxx Xxxxxx
Xxxxxxx
IP Unlocked
Delve into the intricate landscape of licensing and navigating the potential pitfalls associated with working with intellectual property. Uncover the key strategies for harnessing the immense global influence wielded by major franchises.
Whether it’s unlocking opportunities or sidestepping challenges, gain insights into maximising the power and potential inherent in intellectual property collaborations, and understand the dynamics shaping the expansive world of big franchises.
SPONSORED BY
Includes sessions from:
Stuart De Ville
Game Dev London & Fribbly Games
Eray Dinc
Recontact Digital Arts
Sophie Atkin
Modern Wolf
Live Ops Landscape
The world of live ops is rapidly evolving, and games companies must adapt their approach to keep up.
This track highlights the need for improving and updating to maintain ongoing engagement with online communities, and shares helpful ways to keep players coming back for more, ensuring that games continue to thrive in the long term.
SPONSORED BY
Includes sessions from:
Celine Pasula
Ubisoft RedLynx
Sophie Vo
Rise and Play
Tracy Clark
Sega Hardlight
Marketing Marvels
Learn the latest tactics and best practices for marketing from the thought leaders and agencies that are revolutionising the industry.
From targeting specific audiences to creating engaging content, this track will equip you with the skills and knowledge you need to take your marketing strategy to the next level.
SPONSORED BY
Includes sessions from:
Markus Vahtola
Fingersoft
Simon Hade
Space Ape Games
Owen Rees
Games Workshop
Browser Breakthroughs
As the games industry continues to evolve, new ways of playing games for consumers are discovered. But how about rediscovering methods that have been out of the spotlight?
This track explores the world of HTML5 gaming, diving deep into the unique challenges and opportunities for developers in the browser gaming ecosystem, from navigating monetization models (ads, in-app purchases, subscriptions) to mastering cross-platform compatibility.
SPONSORED BY
Includes sessions from:
Peter Gerson
Keywords Studios
Vladyslav Oboronko
SYBO
Sebastian Brant
Huuuge Games
Monetiser
Unleash the full potential of cutting-edge advertising formats, in-app purchases (IAPs), and other groundbreaking monetisation developments in this specialised track.
Stay ahead of the curve by exploring the latest advancements in targeted advertising, optimising IAP strategies, and leveraging innovative monetisation models. Discover the keys to effectively monetise your games and maximise revenue streams, ensuring long-term success and profitability in an ever-evolving industry landscape.
SPONSORED BY
Includes sessions from:
Elina Arponen
Quicksave Interactive
Danil Moskovoy
Tripledot Studios
Roberto Kusabbi
King
Powering Payments
Discover alternative revenue streams beyond conventional billing practices. Explore innovative methods to generate income in emerging markets and online platforms.
Adapt to the evolving payment landscape and capitalise on the opportunities presented by webstores. Diversify your earning potential by learning about alternative ways to monetise your products or services.
SPONSORED BY
Includes sessions from:
Chris Hong
CosmoUniverse
Practical AI
Dive into AI’s pivotal role in game development, crafting immersive virtual worlds, optimising performance, and elevating player experiences. Learn to harness AI tools to push boundaries ethically, while addressing concerns.
Explore its evolution in enhancing gameplay, procedural generation, and adaptive systems, unlocking new heights in game design. Embrace AI’s transformative power while navigating ethical considerations to shape the future of gaming.
SPONSORED BY
Includes sessions from:
Publisher Power
Explore the challenges and opportunities of games publishing.
Including insights into the unique cultural and regulatory considerations of global regions, as well as strategies for navigating these challenges and maximising revenue potential to get the most out of your publishing deal and take your game’s launch to the next level.
SPONSORED BY
Includes sessions from:
Jakub Remiar
Two & Half Gamers
Tony Markov
FastSpring
Luke Ritchie
Reactional Music
Show Me The Money
Stay updated on the latest trends in the world of investment and gain practical insights on how to secure impactful funding for your business.
Explore strategies to attract investors, navigate funding options, and make informed financial decisions. Join us to unlock the keys to funding success and discover the latest trends as the games industry goes through this turbulent period.
SPONSORED BY
Includes sessions from:
Bobby Wertheim
Kando Factory
Brian Chadwick
Devolver Digital
Taewon Yun
Super Evil Megacorp
State of Play: PC & Console
Take a deep-dive into the latest developments shaping the PC and console gaming markets. State of Play provides a comprehensive overview of the facts, figures, and insights crucial for a fundamental understanding of this dynamic gaming landscape.
Whether you’re an established PC/console developer or looking to pivot onto these platforms, consider this your gateway to gaining essential knowledge about market trends and emerging opportunities in this active sector.
SPONSORED BY
Includes sessions from:
Christina Barleben
Thoughtfish
Susan Cummings
Tiny Rebel
Paul Leishman
Team Terrible
The Developer Toolkit
Gain valuable expertise from game development professionals as they divulge insights into pivotal tools, software, and methodologies vital for crafting top-tier games.
Unlock optimisation techniques, efficient workflows, and adept teamwork advice for ensuring excellence in game creation.
SPONSORED BY
Includes sessions from:
Paul Thorpe
Taylor Wessing
Jim Ying
CVCapital
Matthew Buxton
MYSTiC Games
The Growth Track
In addition to mastering gameplay mechanics, understanding user acquisition and retention techniques is crucial for growing your game. Gain essential insights into effective strategies on how to grow your business in adverse and new environments, optimise your game’s user interface, and continuously analyse player feedback.
With these strategies for expanding into new territories and adapting to changing market conditions, you can attract and retain a dedicated player base, ensuring steady growth and success for your game.
SPONSORED BY
Includes sessions from:
Greta Septinia
King
Stuart Muckley
Code Wizards
Carlos Estigarribia
Kokku
UGC Update
Embark on a journey into the dynamic world of user generated content (UGC)! On this new track, you’ll find illuminating talks and panels exploring why UGC stands as a cornerstone of modern games. Learn effective strategies to nurture and celebrate UGC within your games, fostering a vibrant and engaged community of creators.
Gain inspiration from standout examples of games that have mastered the art of UGC integration. Stay at the forefront of trends around the escalating prevalence of UGC in the contemporary gaming ecosystem. Elevate your game development journey with insights that empower you to embrace and amplify the creativity of your user base.
SPONSORED BY
Includes sessions from:
Enric Pedro
Tilting Point
Gus Viegas
Cosmic Lounge
Shalom Michaeli
Digital Turbine
Virtual Visions
Dive into the immersive world of virtual reality and augmented reality. Back in the limelight again following the Apple Vision Pro announcement, the VR/AR/XR scene has never been more exciting.
In this track, we embark on a transformative journey through the latest advancements and groundbreaking applications, exploring cutting-edge insights that will redefine the possibilities of this rapidly evolving technology landscape.
SPONSORED BY
Includes sessions from:
Jupiter Hadley
Toya Play Studio
Adam Capps
Roblox
Andrew Douthwaite
Dubit
Web3 Wonders
Discover what lies ahead for the blockchain gaming scene and delve into the transformative techniques and strategies shaping this freshly-invigorated market.
Ownership, decentralisation, NFTs and more: elevate your gaming strategy with talks and panels covering web3 technology, and hear from experts who are shaping the way games are played and monetised.
SPONSORED BY
Includes sessions from:
Serg Kharchenko
CM Games
Bobby Thandi
XR Games
Jon Hibbins
Psytec Games Ltd
Recruit and Restart
Industry experts share the latest strategies and best practices for attracting, recruiting, and retaining top talent. From promoting diversity and inclusion to effective talent acquisition and retention strategies, this track will provide valuable insights on how to build a thriving and sustainable workforce.
Additionally, attendees will learn how to effectively navigate setbacks and return to growth, with a focus on resilience and adaptability.
SPONSORED BY
Includes sessions from:
Serg Kharchenko
CM Games
Bobby Thandi
XR Games
Jon Hibbins
Psytec Games Ltd
AI Advances
Machine learning and artificial intelligence (AI) are poised to revolutionise the games industry. From transforming art creation and scriptwriting to revolutionising programming techniques, these technologies will reshape how we create and communicate.
Embrace the power of AI and explore its endless possibilities to unlock new levels of innovation, efficiency, and expression in the realms of games.
Prepare to embark on an exciting journey of limitless potential and redefine the boundaries of human imagination.
SPONSORED BY
Includes sessions from:
Serg Kharchenko
CM Games
Bobby Thandi
XR Games
Jon Hibbins
Psytec Games Ltd
Webstore Wizardry
Discover the growing significance of webstores and how they can play a pivotal role in the industry. We’ll uncover valuable insights on how game creators can leverage these platforms to monetise their creations.
You’ll gain a deeper understanding of how online stores integrate with the current gaming ecosystem, including in-app purchases and official app stores, and receive actionable tips on optimising your presence in the webstore landscape, ensuring a successful and rewarding experience for both creators and players.
SPONSORED BY
Includes sessions from:
Paul West
Fumb Games
David Amor
Playmint
Ronan Sandford
Etherplay
